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Lead the industry to break the situation and demonstrate innovation

Views:0     Author:Site Editor     Publish Time: 2020-08-24      Origin:Site

    In the first half of 2020, almost all industries will be invested in the "war epidemic", and the second half will inevitably work hard to improve the economy. Therefore, many companies have expressed that they will focus on promoting technology and disseminating technological innovations in the second half of the year, and they will also take advantage of the trend to open up important opportunities for market strategies in the second half of the year. Ye Jing said that in the second half of the year, NATHER Lanshe will accelerate the optimization and upgrading of research and development, production and sales on the basis of normalizing the epidemic prevention and control work. Based on products and services, it will work together online and offline to accelerate its implementation. Channel new retail model to seize opportunities in danger. At the same time, NATHER's new plant in Pinghu, Zhejiang will also be officially put into production in the second half of the year. As an important carrier for NATHER's vision of "No. 1 in China's residential fresh air industry", it will satisfy NATHER's ability to further improve scientific research. It is expected that the annual output of the first phase will not be less than 250,000 units, which fully meets the market supply demand.


    Zhao Jiawei concluded that in the first half of the year, due to the new crown epidemic, almost all marketing plans were stalled. The domestic epidemic has been basically controlled. In the second half of the year, he will consider sending positive signals to dealers at the Shanghai International Air and other related activities. In addition, online promotion will also be launched, actively seeking development and outlets for their business this year.


    In fact, although the epidemic has brought development opportunities to the air purifier industry and enthusiasm for the industry, the epidemic has had a significant impact on the economy and market sales. In addition, the industry’s cold in the past few years has reached the heat this year. At the turning point of the boom, the air purification industry is currently in great need of a professional and influential display platform to help the industry break through and show the innovative power of China's air purification industry. In this regard, Li Jiang said that the first half of 2020 was indeed affected by the domestic market in the first half and the overseas market in the second half. Although there are many uncertain factors in the future, the company's strategy of focusing on comfortable homes, healthy homes and smart homes No change.


    When it comes to product innovation for user needs, many business leaders also said that they are ready. According to Zhao Jiawei, air purifiers should provide consumers with tangible functions and effects. The company also launches different subdivided products according to different usage scenarios. Some remove particulate pollution, some remove formaldehyde and indoor TVOC pollution, some prevent asthma and allergies, and some have disinfection functions against viruses and bacteria. Of course, some have two or more functions at the same time. At the same time, there will be breakthroughs in the Internet of Things and intelligence, which will enhance the experience of the machine and the convenience of operation.


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